A measurement service you can resell. Not a competitor.
GapWatch provides brand monitoring and AI visibility measurement that agencies and PR firms resell to their own clients. It is priced per brand, available white-labelled, and it does not touch media, creative or production.
Why agencies use it
Your clients are asking about AI and most agencies have no answer. Walking into a client meeting with a measurement nobody else has is worth more than a position on the subject.
Organic search is degrading as a proof point. Agencies have long used organic traffic lift as evidence a campaign worked. That signal is being eaten, and the thing eating it is measurable.
And brand tracking has become affordable enough to include rather than propose. Priced per brand, an agency running several accounts pays per account — which makes it a line in a retainer rather than a project a client has to approve.
What it is
Brand monitoring, from $500 per brand per month
Daily collection of what people are publicly saying — forums, social platforms, video, communities, news — classified by theme and sentiment, with the source post always one click away. Conversation volume and how it moves. Share of category conversation against named competitors. The Mackalski Index, a polarisation measure. Campaign measurement with the periods frozen before the campaign runs.
AI visibility, from $3,500 per month
For clients where it is warranted. Four assistants, three runs per question, monthly against a frozen baseline, with the full source list. Bespoke scope above that.
How it works with you
You supply the competitive set. We report monthly on brands the assistants keep naming that nobody is tracking — you decide whether to add them.
Every classified item keeps its source. Any number can be audited back to the post it came from.
The interpretation is yours. We produce the measurement; you write what it means for the client, because that is what your clients are paying you for.
White-label, co-brand, or neither. Your call.
What we do not do
Media. Creative. Production. Strategy. Message development. We have no interest in any of it and no capability in most of it. We measure, and we hand you the measurement.
What agencies ask us
Can we put our name on it?
Yes. White-label is available at no additional cost.
What is the minimum?
Three brands.
What happens when a client wants more than monitoring?
That is the AI visibility tier, and it can run through you on the same basis.
How fast can you start?
A baseline can be taken within a business day of receiving the brand and competitor list.