GapWatch is an AI visibility and brand intelligence company that measures what AI assistants tell people about a brand and which sources those answers are built from.
🍁 New study: The Most Canadian Brands· ranked by what the public really thinks
See the ranking →GapWatch is an AI visibility and brand intelligence company that measures what AI assistants tell people about a brand and which sources those answers are built from. The trend feed below tracks what the internet is talking about and surfaces stories before mainstream coverage catches up — every gap is scored on two dimensions: GapScore (the size of the asymmetry between social attention and mainstream coverage) and VelocityScore (how fast the conversation is growing).
Read the methodology →Just Discovered
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Real-time signals from the gap between public conversation and published news — so you see what's coming, not what's already happened.
GapWatch scores the distance between what people are talking about and what's been published — surfacing stories, tracking momentum, and alerting you while the gap is still open. How the GapScore works →
Investigate sooner. Understand more. Before others do.
Pro+ subscribers can now ask 'Explain this gap' on any story and get a plain-English AI breakdown of why the coverage discrepancy exists.
Proprietary scoring that compares social velocity to mainstream media coverage volume. 0–100 scale. The higher, the wider the coverage gap.
Reddit, X, TikTok, Bluesky, Hacker News, and 15+ independent feeds — aggregated and deduplicated in real-time.
Compare how social feels about a story vs. how mainstream media frames it. Massive divergences = potential bias signals.
One-click PNG export of any story's gap data. Perfect for journalism, research, or social media.
Set keywords and minimum gap scores. Get emailed the moment a story you care about starts gaining traction.
FAQ
What is GapWatch?
GapWatch is an AI visibility and brand intelligence company that measures what AI assistants tell people about a brand and which sources those answers are built from.
What is a Gap Score?
The Gap Score (0–100) measures how under-covered a story is relative to its aggregate social signal across all tracked platforms. Read the methodology →
What is a Velocity Score?
The Velocity Score measures how fast social attention around a story is accelerating — a story rising sharply scores higher than one with a larger but stable mention count. Read the methodology →
Which platforms does GapWatch monitor?
Reddit, X (Twitter), TikTok, Bluesky, Hacker News, curated RSS and Substack feeds, and independent web sources. Data is refreshed every 15 minutes.
Does GapWatch favor Reddit or any specific platform?
No. The scoring system aggregates signal across all tracked platforms equally by default. No single platform is weighted above others in the current engine. Read the methodology →
How often is data refreshed?
Stories and scores are refreshed every 15 minutes. Each cycle re-fetches social signals across all platforms, recomputes mainstream media coverage counts, and updates Gap Scores.
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Scores update every 15 min. See methodology · Glossary
Full dashboard →Who uses GapWatch
Track emerging stories before your editor assigns them to someone else. GapScore alerts mean you pitch with data, not instinct.
Quantify narrative asymmetries across platforms and outlets. Export data for citation. Compare coverage across verticals.
Monitor sentiment divergence between social and mainstream media on stories relevant to your sector. Signals ahead of the news cycle.
Tracking your brand across Reddit, X, TikTok, YouTube, and AI assistants — in real time.
GapWatch for Brands