Media

GapWatch in the Media

Published articles, podcast appearances, interviews, and press coverage featuring GapWatch's co-founders and AI-visibility research.

Ivey Business Journal · 2026-05-14

Elevating Case Method Teaching in the Age of Artificial Intelligence

Reprinted with permission. Geoffrey Friesen, Robert Mackalski, Seth Polsley and Marc Ducusin argue that AI should be integrated into case-based business education through an eight-criterion elevation matrix rather than banned or policed.

Gloves Off · Season 2, Episode 4 · 2026-07-22

Bob Mackalski on Gloves Off: What the Data Showed About Tim Hortons' "Welcome Alex" Campaign

GapWatch co-founder Dr. Robert Mackalski appears in the cold open of this Gloves Off episode to discuss what GapWatch's AI-visibility measurement showed about the Tim Hortons "Welcome Alex" hiring campaign.