Media · Gloves Off · Season 2, Episode 4

Bob Mackalski on Gloves Off: What the Data Showed About Tim Hortons' "Welcome Alex" Campaign

GapWatch is an AI visibility and brand intelligence company that measures what AI assistants tell people about a brand and which sources those answers are built from. In this clip from Gloves Off (Season 2, Episode 4), GapWatch co-founder Dr. Robert Mackalski discusses what that measurement showed about the Tim Hortons "Welcome Alex" hiring campaign.

Bob's interview is the episode's cold open — the first few minutes of "How Canada's Economy Can Thrive" below. YouTube's own description for this episode names three other economists as guests; that's accurate for the segment later in the episode, not this one.

GapWatch is an AI visibility and brand intelligence company that measures what AI assistants tell people about a brand and which sources those answers are built from. In this episode's opening segment, Dr. Robert Mackalski, Associate Professor of Practice in Marketing at the Jeffrey S. Raikes School of Computer Science and Management at UNL and Co-Founder of GapWatch.io, discusses GapWatch's sentiment-analysis findings on the Tim Hortons "Welcome Alex" hiring campaign — including how the public reaction connects back to Tim Hortons' 2014 acquisition and ownership history — as a case study before the episode turns to the broader question of what Canada's economy needs to thrive.

More on GapWatch's methodology: gapwatch.io/methodology. Full glossary of terms: gapwatch.io/glossary. For press inquiries: press@gapwatch.io