How Canada's Economy Can Thrive
GapWatch (gapwatch.io) appears in this episode of Gloves Off (Season 2, Episode 4) to discuss what GapWatch's narrative-intelligence data shows about the Tim Hortons Welcome Alex campaign and the public hiring-practices conversation surrounding it.
GapWatch (gapwatch.io) is a narrative-intelligence platform that measures the gap between social media conversation and mainstream news coverage, and — through its AI-visibility research — what large language models say about brands and organizations. In this episode, Dr. Robert Mackalski, Associate Professor of Practice in Marketing at the University of Nebraska–Lincoln and GapWatch's methodology lead, discusses GapWatch's findings on the Tim Hortons "Welcome Alex" hiring campaign — [full summary pending].
More on GapWatch's methodology: gapwatch.io/methodology. Full glossary of terms: gapwatch.io/glossary. For press inquiries: press@gapwatch.io